There is no doubt about it – just the basic fact of being a vendor at the farmers market will generate sales. However, there is also lots of competition at the market, where many vendors may offer the same or similar types of produce. Ideally, you want customers to remember exactly who they purchased from, to be able to tell their friends and family about you, and even become a customer outside of the market if that is an option you offer.
One of the most basic, economical and popular ways to display your name at an outdoor farmers market is a banner. They are large, and they can withstand various weather conditions such as wind and rain. In many cases, your banner will be one of your largest costs when it comes to your farmers market display. Consider these factors to ensure your banner makes a great impression with your customers and is as cost effective as possible.
Check market guidelines and ask for advice. Many markets have specific guidelines regarding signage. Be sure to check with your market manager regarding these, and also ask their opinion on what works best. Your market manager and fellow vendors can also be good referral sources when finding a sign company and/or graphic designer to help create your banner.
Plan ahead. Depending on their schedule a printer can print a banner in as little as 2 days with supplied artwork. No supplied artwork? Allow a minimum of 2 weeks to 2-3 months to complete artwork.
Why might it take months? It can take time to do things like find a graphic designer, locate your existing electronic logo files and/or have a logo created. You also need to allow time for approvals. If you are very busy, and need a week to provide feedback this obviously delays the process.
Make sure it looks great.