Choosing the right eCommerce marketing automation software can be very intimidating. Before investing in an eCommerce automation tool for your business, you should know what automation you need to accomplish your business? Do you want to track the number of visitors on your website? Send sales alerts in real-time? Market upgrades to existing customers? Collect email addresses? Or collect, segment, and select data to identify the right messaging for the right customer?
Knowing what you need before investing in an eCommerce marketing automation platform helps you save money, reduce confusion and frustration, and maximize marketing benefits. When purchasing marketing automation software, you should first decide:
Your goals in getting new marketing automation software
What are you ready to compromise on?
And, the highly-demanded features of your tool
Once you’re prepared with the specifications, you may start searching the marketplace. There are a few good ways to see what tool will meet your requirements.
Using a tag-monitoring plugin like BuiltWith can help you visit websites similar to yours to see which automation software they are using.
Consult with professional providers of other software in your stack and ask which platforms they integrate with, this can make adoption much easier.
Visit software review sites like G2Crowd and Capterra to check which software has the best reviews
When you’ve finalized the software provider, you may ask several questions such as
Is the software supported by any community?
How will I benefit from the platform?
How does the functionality match your goals?
As there are several eCommerce automation platforms in the marketplace, it may be quite difficult to find the right platform that will match your goals. To make things a little easier for you, here’s a list is some of the best eCommerce marketing automation software that you can leverage to increase productivity.