Placing just one or two carefully selected images within your salesletter can be worth thousands of dollars in sales. In fact, just one image that brings your eBook, software, audio product, or free bonus items to life can have a real impact on your bottom line!

For consumers, there’s no doubt that buying products online is a whole different ball game compared to buying from a “bricks and mortar” store. There’s no face-to-face interaction, and they can’t touch and examine the product they are thinking of purchasing.

So anything that you can do to make consumers more comfortable buying a product online is well worth the effort. And adding a few images to humanize your web site and show off your products — including digital products — is one way you can do this.
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Of course, any images in your sales copy should complement the copy itself and add to your overall sales message. Remember, they’re not decoration.

In other words… no “stock” images of a man with a briefcase to illustrate a business product, or of two people shaking hands to promote a suite of training products!

Remember: Your sales page is valuable real estate, and every pixel on that screen contributes to the overall impression visitors will get of you and your products or services — so you have to be careful how you use that real estate.

THREE IMAGES YOU MUST HAVE WITHIN YOUR NEWSLETTER

There are three areas in your salesletter where using the right image can make a HUGE difference to your sales:

1. RIGHT UP FRONT: A picture of you! You might think that placing a picture of yourself in your copy is a bit big-headed. Not at all… not only does this establish that there IS a real person behind your web site, but it also makes your whole salesletter that much more personal.

Of course, you shouldn’t go overboard and scatter your holiday snaps throughout the copy — that will just distract from your sales message. A friendly portrait shot near the top will do the trick. Obviously, try to choose a good picture, not just a grainy web cam shot. ūüėČ

2. WITHIN TESTIMONIALS: Images of satisfied customers. The key thing with testimonials is to make them credible. Using pictures of your satisfied customers alongside their testimonials puts a face to the words, and makes it clear that these are real, and not faked, testimonials.

So when you receive a good testimonial from a customer, always ask for a picture. If they have one of themselves using your product or service… all the better! Don’t worry too much about quality — the most important thing is that they are genuine.

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