Search engine optimization is one of the digital marketing techniques in use to increase website accessibility, visibility and rank on the top of search result. Once a website gets top ranking, the business may enjoy higher traffic, quality leads, and other positive changes. The service is a way to make a site stands out of the crowd increasing accessibility to users and Google bots for crawling.
What is search engine optimization?
SEO service is a process of optimizing a website to increase ranking in the search engine ranking. The process involves technical analysis, content optimization in web pages, and other aspects to create signals for higher ranking on the search result.
Why is SEO service essential for a website?
Millions of websites are available on the web. Ranking on the top of a search result is essential to be found online by users in search engine. Many surveys have revealed that over 90% of visitors never scroll past the first page. Thus, a company needs to increase the ranking of its site on the first page. And, SEO service is the only answer to increase a site ranking organically.
Impacts of SEO service on a website
Besides improvement in ranking, SEO service can impact a website in many ways. The business will experience many positive changes in hiring an SEO services company for working on a project. Here are top impacts that an SEO campaign may have on a site:
Increase organic traffic and visibility
The accessibility of a website increases with an SEO campaign. Soon after ranking high on the SERP, the site’s visibility and organic traffic inflow get increased. When more visitors come to a website, a business is set to get more leads and conversion without any paid advertisement.
Improve the user experience on the website
The first thing essential for a successful SEO campaign is to have an optimized site. It must be accessible to search engine robots and visitors all the time. An optimized site means it is easy to browse with attractive navigation menu, optimized landing page and images to deliver fast loading of pages. Even mobile-friendliness and responsive design are integral parts of improving user-experience.
Internet users are always in a hurry. They don’t love to wait for a page to load more than 4 seconds on average. If a website is taking more time, the bounce rate increase, which degrades the user experience.
Increase brand awareness and reputation
Creating a brand identity needs a lot of work and investment from a company. A good reputation helps in increasing the sales of a brand online. The right word of mouth spreads and create positive images among the target audiences online.
SEO is an important activity that helps in creating awareness and identity in the industry. Brands are using the SEO services in India to create a positive image among the audience now.
SEO may be the answer for a business to survive in the cut-throat competitive market of today. The digital marketing method helps to promote and garner more sales online. But, a company must outsource the project to a reliable agency for better results and services.